SEO for CMS

What is it?   Do you need it?

Search Engine Optimisation for Content Management Systems

We will SEO your Home Page from £19.98

FREE SEO SERVICE for PRIMARY SCHOOLS? See Below*

The standard £39.99 SEO per Business Home Page Service.

Will include

• Initial discussion up to 1 hour

• Meta Tags Generated and emailed to you in ready to go HTML format with set-up instructions and installation guide.

• Page content improvement suggestions on what and where to place your key words you will need to include.
• A guide to your web page key word structure methodology.
• 1 x Manual Page submission to Google Indexing

  You can claim a 50% discount on this price by adding a link to our site on a page we SEO for you.

*FREE SEO SERVICE TO PRIMARY SCHOOLS?

You can pay the standard £39.99 per Home page

or Just add a link to www.seo-for-cms.com on your schools  home page.

That's without any financial cost to you and a big thank  you link to us for our time & effort.

Get your School name and address listed at the top of Google for all parents to see with your website.

For School websites

CMS, Content Management systems

VLE's, Virtual Learning Environments

SEO TRAINING & SEO Page Structure Training

Available to Start up businesses, new website owners, new web designers.

For almost anyone needing help planning a new SEO campaign or just stuck on which way to go next.

SEO training by email or (pending location) in person and by phone.

Your SEO HELPLINE   john@seo-for-cms.com

If you can create good PowerPoint presentations and Word documents and have some web page templates and coded menus, form pages, galleries, CMS tools normally developed by a professional web designer then your half way there?

Yes maybe you are.

Many individuals and large companies make excellent use of content managed systems

What will a good SEO do for you?

• They will get to know who you are & your mission

• Why you need a website

• What it needs to say about you or your company

• Find out what your online priorities are

• Who will be your target audience or preferred customer

• Find existing competition already established online

• Set out a marketing strategy and discuss this with you in detail

• Provide a timescale for agreed first stage results to be reviewed

• Make a recommendation report for any website changes needed

• Start to implement or oversee changes to your site content

• Provide quality Meta Tag HTML code for all web pages

• Check for Site errors and usability / navigation assessment

• Start to promote your website to search engines and key directories through URL (Domain Name) submissions

• Start Link Popularity Building

• Use SEO Tools, Set up a web stats service

• Provide required visitor and conversion reports

• Analyse key web traffic changes

• Provide Ranking and Link Reports

• Strive to continually improve your organic search engine ranking presence on top search engines and directories

• Research, consider and consult with you regarding any need for Pay Per Click advertising and setting out a PPC strategy recommending a capped monthly budget with weekly or monthly click through reports for regular discussion in person or via email.

• A good SEO will be able to explain any aspect of what they do for you to the point that you have a clear understanding. This is vital if you are to truly trust they are providing a service worthy of the price you will be paying.

So What Next

Now you've built a website, Do you need people to find it?

Factors to consider when choosing your web content;

• Start off with SEO friendly content

• Find a good SEO forum & read up on tips

• Understand your website message

• Set a clear navigation structure for visitors

• Use descriptive headings

• Make a list of key words & use them wisely

• Check all spellings

• Never over duplicate information

• Do not just copy & paste text from another site

• Choose descriptive key word for your content

• Add quality pictures where possible

• Pages should have short download times

Now get a professional Search Engine Optimiser to finish of the job you have just started

Mr John Towriss

Freelance SEO & PPC Manager

SEO TRAINING AVAILABLE

Website Project Manager

john@seo-for-cms.com

Bradford, West Yorkshire, BD2 1NH

8 SEO TOP RULES

Do not pay for your SEO to optimise your home page and then make changes to that page without first consulting your SEO.

Build a site map with links that point to all parts of your site. For example, Google can use your sitemap to analyze the structure of your website. If your site map page gets ranked it is sure to help all of your sites pages and give them a better chance of being ranked also.

Your site design needs to allow for SEO modifications mentioned, you should be prepared to change the overall site structure. You may have to choose between corporate look and actual site performance and trade off a little.

Page opening speed has to be reasonably quick, so if you want a commercial shop or products site to rank well? Be careful to set out some good site navigation arranging sections of products on second and third level pages.

Do not buy back links from a link farm or link directory and have them pointing to your home / index page. If you need to go down this route be careful and make sure they link to a second or third level page within your navigation structure to be sure you are not black listed by some popular search engines.

Manually submit your website ( URL) to Google and Yahoo. Automated URL submission programs are ok if used for less popular search engines and directories and pages you do not already have high rankings.

Site Popularity was the key to continued top search engine rankings 10 years ago and still is today. You need to show a sound balance of visitors from many directions who will stay and browse your web pages, possibly interact in some way, enjoy what they see and come back for more. If your site truly adds value to the browser and the internet it should be possible to promote it to the first page rankings of the most popular engines without fear of being dropped.

Popular search terms will be 2 words or may be 3 words long at the most. Spend some time checking your valued search terms. You may sell Taxi Insurance Online so you need your site to be ranked in the top 10 of Google for "Taxi Insurance" and "Taxi insurance Quote" But certainly not for the terms "Best Taxi insurance prices" or "Online Cab insurance in Bradford" or "insurance Bradford". Do not let a poor SEO tell you otherwise. Think about what you target visitor will type into the search box and that's what your search term needs to be.

PPC Manager

What will a good Pay Per Click Advertising Campaign Manager do for you ?

• Set up various advertising accounts with search engines like Google and Yahoo to fast track your website's promotion by administering a add campaign that is normally displayed along side the top websites shown for a given search term.

• You will be given a choice of ad placement and what it will cost roughly per click to keep you in that position. It may be anywhere from 1st to 10th position that you choose be displayed on the first page of your search terms results depending on the cost, as the higher the position you want the higher your costs will be.

• You will be given some choices as to some settings available like;

• Choice of key search terms you choose to run your ads with.

• Location, may be you want all the world to see you or may be you just want UK searches to find and click on your ads.

• If you have a product for sale strictly for the UK market may be you do not want to pay for clicks to your ads from all over the world as this could be a waste of your advertising funds. It can be restricted to some reasonable degree and best to focus on your target audience.

• The wording of your ads have a basic rule; Your ad must share the same content as the words found within the page you link to.

• You can link your ads to almost any page within your website, not just your home page.

• You can change your key words as you like as well as the price per click and overall budget you cap it to daily or monthly.

• You can pause and / or add new ad terms as required as long as the account rules are followed.

• If a ad term is rejected due to lack of website content you can add the content to your website and re-request that ad normally.

• Remember to pause any advertising terms you choose to stop using, do not delete them if you think you will need them again some day as you may have trouble setting them up again in the future.

• You will have a choice of reports and how they are delivered, may be directly to you or via your PPC manager would be best practice.

• Take note of spellings, some UK and American spellings are different and can waste precious ad funds if you can not convert your visitors to sales of your products for example. You may want to utilise both ways of spelling.

PAYMENT: You may be asked to pay up front to set up a credit account for the funds needed and this is understandably to discuss with your PPC manager. Your account will require a credit or debit card registering in most cases to facilitate payment of your ad clicks on a monthly basis or a pre-payment agreement

Your account will be invoiced and payment taken from the registered card at the end of a 30 day cycle after calculating the amount of clicks and the cost of that advertising. When and if you want to close your account remember that you will receive one final payment request for any over-run on the account from when your last invoice was raised and paid.

Please check for your self but if you decide to set up A Google or Yahoo PPC account and enter your card details, no other user to that account should have access to your complete card details as the information is not shown in its entirety.

A PPC agency may make alterative arrangements for payments depending on their company policy.

 

Mr John Towriss     SEO & PPC Manager

john@seo-for-cms.com

Bradford, West Yorkshire, BD2 1NH

M. 07931377665

Make PAYPAL donations to john@towriss.com

Freelance Project Consultant

Since 2001

No job too big or too small

Bank or Card Payment by PayPal accepted.

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